An organization wants to increase its customer retention by 20%. As a BA, you are performing 'Define Future State'. You have identified the necessary 'Business Goals' and 'Objectives'. What is the next logical element you must define to ensure these objectives are measurable?https://go-math-science.com/computing/software-engineering/requirements-engineering/cbap-certification-practice-exams/cbap-practice-exam-5/an-organization-wants-to-increase-its-customer-retention-by-20-as-a-ba-you-are-performing-define-future-state-you-have-identified-the-necessary-business-goals-and-objectives-what-is-the-next-logical-element-you-must-define-to-ensure-these-objectives-arehttps://go-math-science.com/@@site-logo/logo-new.png
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An organization wants to increase its customer retention by 20%. As a BA, you are performing 'Define Future State'. You have identified the necessary 'Business Goals' and 'Objectives'. What is the next logical element you must define to ensure these objectives are measurable?
publish date: 2026/04/14 20:45:33.056385 UTC
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Correct Answer
Key Performance Indicators (KPIs) and the current baseline metrics
Explanation
Objectives must be SMART; without KPIs and a baseline (from Current State), you cannot measure the success of the Future State.
