You are assessing the 'Potential Value' of a solution. You identify that the solution will provide a 'non-financial' benefit of 'Improved Brand Reputation.' How should this be treated in Strategy Analysis?

It should be documented as a qualitative benefit and included in the total value assessment

Explanation

According to BABOK, potential value can be both quantitative (financial) and qualitative (non-financial). Benefits like brand reputation are significant drivers for change and must be included to provide a complete picture of the value proposition.